On the Navajo nation, producing beef in today’s competitive market has been a challenge. The Federally Recognized Tribal Extension Program (FRTEP) has long been searching for a way to help turn that around. Their chance came, when the producers decided to band together into a large producing cooperative called the 14R, and a unique relationship with a major packing company, Labatt Foods Inc., the Navajo producers have built a brand around their beef, and found distribution to high end restaurants in Navajo Casino’s like Twin Arrows. But most importantly, they have doubled the price they get for their product.
Alan Scott Davis 