Navajo Beef

On the Navajo nation, producing beef in today’s competitive market has been a challenge. The Federally Recognized Tribal Extension Program (FRTEP) has long been searching for a way to help turn that around. Their chance came, when the producers decided to band together into a large producing cooperative called the 14R, and a unique relationship with a major packing company, Labatt Foods Inc., the Navajo producers have built a brand around their beef, and found distribution to high end restaurants in Navajo Casino’s like Twin Arrows. But most importantly, they have doubled the price they get for their product.